Space:
Online Dating

Goals:
Succinctly characterize the problems with the current online dating landscape and suite of apps.
Introduce the new online dating paradigm for Cheers.
Outline the key features of the app.
Present the approachable, inclusive, and playful brand voice of Cheers.

Key Conversions [achieved]:
App downloads [TBD]
LinkedIn / Instagram / Twitter follows [TBD]

Audience:
Ambitious singles, aged 23 - 35.
Young professionals focused on career, balancing social lives and personal growth.
Singles seeking meaningful relationships fostered through friends.

Work:
Wrote long-form articles from scratch, published via website blog.
Designed visual assets to accompany each article.
Adapted content for LinkedIn / Instagram / Twitter posts.

Content Examples [project ongoing]:
We’re Desperate for a New Major Dating App [link]