Space:
Art, E-Commerce

Goals:
Provide entry-level art buyers with a broad understanding of the art market.
Present ArtMatch as an authoritative, transparent, and accessible vendor.
Encourage readers to sign up for newsletter, for access to high-quality content.
Grow backlink profile.
Target niche keywords around art buying FAQs.
Target long-tail keywords with commercial intent.

Key Conversions [achieved]:
Newsletter signups [340]

Audience:
Entry-level original art buyers / investors.
Business owners / employees seeking local art for their workplaces

Work:
Reconfigured internal site link hierarchy to evenly distribute page authority.
Optimized product attribute archive pages as landing pages for long-tail keywords.
Published several informative and authentic articles about “Art Collecting 101”.

Content Examples:
Brand Driven
Is Canadian Art Tax Deductible? [link]
Can I Ask for a Discount When Buying Art? [link]
What Commissions do Art Galleries Charge? [link]
Building an Art Collection You’ll Love [link]

Keyword Driven
Canadian Landscape Paintings [link]
Toronto Art for Sale [link]